Language Matters

You might notice the pomp and certainty in the language of Apple’s product ads.

All businesses and individuals have “audiences” in some way, shape or form. Not everyone has an audience of thousands, but thanks to social media and the ubiquity of ratings and reviews, everyone is an influence. You have a Facebook or Twitter.  You comment on blog posts.  You complain/rave about some service/experience to friends or family online. You responded to an online movie review? If so, congratulations: you have an audience.

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